ETH - TIM - Eurich, Markus

Dr. Markus Eurich works as a scientific collaborator at ETH Zurich. He belongs to the research group of Prof. Dr. Roman Boutellier, who chairs the fields of Technology and Innovation Management at the Department "Management, Technology, and Economics" (D-MTEC).

Research Interests

• Business models, in particular business model design, business model innovation, and business model transformation
• Technology and innovation management
• Business development and change management, in particular in the context of Information and Communication Technologies (ICT)

Publications

06/2012	Mettler, T. and Eurich, M. (2012). A 'Design Pattern'-based Approach for Analyzing E-Health Business Models. Health Policy and Technology, 1 (2), p. 77-85.
06/2012	Eurich, M. and Füllemann, M. (2012). Cloud Computing: Controlling hilft, die Wolke fassbar zu machen. Zeitschrift Controlling 24 (6), p. 301-306. [ Abstract ]
10/2011	Eurich, M., Villalonga, C., & Boutellier, R. (2011). Dynamic Formation of Business Networks: A Framework for ‘Quality of Information’-based Discovery of Resources. International Journal of Applied Logitics, 2(4), pp. 44-60.
07/2011	Eurich, M., Tahar, S., & Boutellier, R. (2011). Effizienzdruck und technologische Innovation im Hochschul-IT Management: Strukturwandel der ETH-IT. Hochschulmanagement, 2/2011, 41-46.
06/2011	Kehl, D., Mayrl, P., & Eurich, M.(2011). Die Zukunft des ECM-Marktes. Wissensmanagement, 06/2011, 32-35.
03/2011	Eurich, M., Kuonen, S., & Boutellier, R. (2011). Gebäudeautomation im Wandel. Haustech, 3/2011, 50-52.
12/2010	Eurich, M., Oertel, N., & Boutellier, R. (2010). The impact of perceived privacy risks on organizations’ willingness to share item-level event data across the supply chain. Electronic Commerce Research, 10(3), 423-440. [ Abstract \| BibTeX ]
07/2010	Eurich, M., & Boutellier, R. (2010). So können Unternehmen im Internet Geld verdienen. io new management, 7/8, 17-21. [ Article \| BibTeX ]
04/2009	Presser, M., Eurich, M., Barnaghi, P., & Villalonga, C. (2009). The Real World Internet: Integrating the Physical World with the Digital World of the Network of the Future. Global IEEE Communications Magazine, Newsletter Section, 47(4), 1-4. [ Abstract \| BibTeX ]
Conference Proceedings
06/12	Mettler, T. and Eurich, M. (2012). What is the Business Model Behind E-Health? A Pattern-based Approach to Sustainable Profit. In Proceedings of the European Conference on Information Systems (ECIS 2012), Barcelona, Spain. [ Article ] Best Paper Award Nominee
08/2011	Eurich, M., Giessmann, A., Mettler, T., Stanoevska-Slabeva, K. (2011). Revenue Streams of Cloud-based Platforms: Current State and Future Directions. In Proceedings of the Seventeenth Americas Conference on Information Systems, Detroit, MI. [ Article ]
07/2011	Mettler, T., Eurich, M.(2011). What is the right service? A multi-criteria decision model based on 'STEP'. In Proceedings of the ICE-B 2011, International Conference on e-Business. 2011. Seville, Spain: SciTePress, 81-90. Best Paper Award Nominee
07/2010	Eurich, M. and R. Boutellier (2010). Middleware Integration Platforms: A New Challenge to the Business Models of ICT Companies. In Proceedings of the ICE-B 2010, International Conference on e-Business. 2010. Athens, Greece: SciTePress, 239-244. [ Abstract ]
08/2009	Eurich, M., Jamali, N., & Löffler, K. (2009). Assessment of User Needs for an Electric-powered Personal Transportation Unit in Urban Environment. In M. Norell Bergendahl, M. Grimheden, L. Leifer, P. Skogstad & U. Lindemann (Eds.), Proceedings of the 17th International Conference on Engineering Design (ICED'09) (Vol. 7, Section: Design for X, Design to X, pp. 207-216). Stanford, CA. [ Abstract ]
Book Chapters
10/2012	Mettler, T. and Eurich, M. (2012). Selection of Information-Intensive Services: A Multi-criteria Decision Model. In M. S. Obaidat, J. L. Sevillano, & J. Filipe (Eds.), Communications in Computer and Information Science: E-Business and Telecommunications. Berlin Heidelberg: Springer, 85-99. [ Article ]
02/2011	Lavoisy, O., Eurich, M., Akselsen, S., & Ytterstad, P. (2011). Identifier les rôles et les relations dans un écosystème d’affaires en émergence (La modélisation de l’écosystème d’affaires dans un projet de R&D collaboratif : le cas du consortium européen SENSEI). In V. Chanal. Business Models dans l’innovation : pratiques et méthodes (pp. 171-183). Grenoble, France: PUG. also published in English: Ecosystem modelling to imagine the future of business within R&D partnerships. In V. Chanal, Rethinking Business Models for Innovation: Lessons from Entrepreneurial Projects (pp. 121-130). Grenoble, France: PUG [ Article \| BibTeX ]
02/2010	Boutellier, R., Eurich, M., & Hurschler, P. (2010). An Integrated Business Model Innovation Approach: It is Not All About Product and Process Innovation. In T. Kollmann, A. Kuckertz & C. Stöckmann (Eds.), E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology (pp. 1-16). Hershey, PA: IGI Global. [ Abstract \| BibTeX ]
11/2009	Boutellier, R., & Eurich, M. (2009). Peter F. Druckers Geschäftstheorie versus Geschäftsmodelle. In W. W. Weber (Ed.), Peter Drucker - der Mann, der das Management geprägt hat: Erinnerungen und Ausblick zum 100. Geburtstag (pp. 43-50). Göttingen, Germany: Verlag Sordon. [ Table of Contents \| BibTeX ]
05/2009	Forest, F., Lavoisy, O., Eurich, M., Van Gurp, J., & Wilson, D. (2009). Roadmap for Real World Internet Applications: Socio-economic Scenarios and Design Recommendations. In G. Tselentis, J. Domingue, A. Galis, A. Gavras, D. Hausheer, S. Krco, V. Lotz & T. Zahariadis (Eds.), Towards the Future Internet: A European Research Perspective (pp. 325-334). Amsterdam, The Netherlands: IOS Press. [ Article \| BibTeX ]
Presentations
06/2010	Eurich, M. (2010). Analysis of the Business Value Network of Future Context-Aware Systems. Presented at the Context-awareness in Smart Environments Work-Shop of the Future Network & Mobile Summit 2010 , Florence, Italy, June, 15-18, 2010.
11/2009	Eurich, M., Lavoisy, O., Forest, F., Holler, J., & Haller, S. The Emergence of Useful and Viable Real World Internet Applications. Poster presented at the Future Internet Assembly 2009, Stockholm, Sweden, November 23– 24, 2009.
Deliverables
12/2010	Markus Eurich, Olivier Lavoisy, Fabrice Forest, Alfonso Tierno, Claudia Villalonga, Tim Kalmer (2010). Audio-Visual Show Cases for Open and Enterprise Solution. Deliverable 1.5. Available under: http://www.ict-sensei.org/index.php?option=com_content&task=view&id=14&Itemid=31 (flash animation)
06/2010	Markus Eurich, Olivier Lavoisy, Fabrice Forest, Pål Ytterstad, Sigmund Akselsen, Alfonso Tierno, Jan Höller, Vlasios Tsiatsis, Tim Baugé, Claudia Villalonga (2010). Business models and Value Creation. Deliverable 1.4. Available under: http://www.ict-sensei.org/index.php?option=com_content&task=view&id=14&Itemid=31.
12/2009	Fabrice Forest, Markus Eurich, Olivier Lavoisy, Alfonso Tierno, Jan Höller, Duncan Wilson, Sergio Vanegas (2010). Business and Social Acceptance Studies for Open and Enterprise Solutions. Deliverable 1.3. Available under: http://www.ict-sensei.org/index.php?option=com_chronocontact&chronoformname=SENSEI_WP1_D1.3.
12/2008	Fabrice Forest, Olivier Lavoisy, Markus Eurich, Adrian Petcu, Stephan Haller, Richard Egan, Alfonso Tierno, Richard Gold, Jan Höller, Duncan Wilson, Jilles Van Gurp (2009). Scenario Audio Visual Demonstrations. Deliverable 1.2. Audio-Visual Show Cases: http://www.ict-sensei.org/Sensei_090422/. (flash animation)
10/2008	Duncan Wilson, Francesca Birks, Richard Gold, Jan Holler, Mohsen Darianian, Jilles Van Gurp, Markus Eurich, Adrian Petcu, Stephan Haller, Alfonso Tierno, Richard Egan, Olivier Lavoisy, Fabrice Forest, Zach Shelby, Nirvana Meratnia, Martin Strohbach (2008). SENSEI Scenario Portfolio, User and Context Requirements. Deliverable 1.1. Available under: http://www.ict-sensei.org/index.php?option=com_chronocontact&chronoformname=SENSEI_WP1_D1.1.
Thesis
10/2011	PhD thesis: Business Models in the Sector of Information and Communication Technology. ETH Zürich.
10/2007	Diploma thesis: Interorganisationaler Austausch von Ereignisdaten auf Stückebene: Gegenwärtige Herausforderungen und Ansätze zur Überwindung derzeitiger Barrieren". University of Mannheim in collaboration with SAP Research Karlsruhe.

Curriculum Vitae

Education
since 10/2011	ETH Zurich Post-doctoral Research Fellow
12/2011	PhD in Management (D-MTEC) Doktor der Wissenschaften (Dr. sc. ETH) ETH Zürich
11/2007	Diploma in Information Systems Diplom Wirtschaftsinformatiker (Dipl. Wirtsch.-Inf.) University of Mannheim
Visiting Positions
11/2012	University of Illinois at Urbana-Champaign, USA Visiting Scholar • Study on High Performance Computing Services Provisioning at the National Center of Supercomputing Applications (NCSA)
05/2011 - 08-2011	University of Cambridge, United Kingdom Visiting PhD Student, Scientific Collaborator • Judge Business School • High Performance Computing Service Centre
08/2003 - 01/2004	Vienna University of Economics and Business, Austria Exchange Student • Student in Business Administration • Focus on Industrial and International Management
Practical Experience
03/2008 - 08-2011	SAP Research Zurich, Switzerland Research Associate • Leading the area of ‘business modeling and value creation’ in the European research project SENSEI (“Integrating the Physical with the Digital World of the Network of the Future”)
07/2001 - 10/2005 (several occasions)	SAP AG, Walldorf and St. Leon-Rot, Germany Temporary Worker, Working Student, Intern • Internal Business Consulting, Solution Management, Development, Quality Management, and Test Automation
09/2004 - 02/2005	SAP Labs India Pvt. Ltd., Bangalore, India Temporary Worker, Intern • SAP Business Solution Group about Quality Management and Test Automation

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